SEO audit solutions reveal the strengths and weaknesses of your website. Mobile-first indexing means that Google now uses the mobile version of your site to determine rankings. Use Google’s Mobile-Friendly Test to check your site’s usability on smartphones and tablets. Raven Tools is not just a site auditing tool, but it also provides the ability to help track keywords and ongoing SEO performance.
- The Search Atlas Otto SEO Tool continuously monitors your site for new issues and automatically updates its recommendations based on changes in performance, structure, or search trends.
- These include the HTML tags and title of your web pages, content headers and their formatting within the code, internal links to other pages on your site and the anchor text they employ, and much more.
- Google’s algorithms prioritise SEO content that is helpful, relevant, and authoritative.
- It focuses on fundamental issues like meta tags, keyword optimization, and site speed.
Google Search Console
Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible. An SEO audit is a comprehensive evaluation of all technical, on-page, and off-page elements that influence a website’s ability to rank in search engines. The goal of an SEO audit is to uncover underlying issues that may be hindering search performance and to create a prioritized action plan for optimization.
How will my business benefit from an SEO audit?
SEOnaut’s visual dashboard highlights key SEO metrics and performance over time. Get an overview of your site’s status and dive into details when needed. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it SEO Anomaly takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats.
The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one. Avoid spammy or low-quality backlinks, as they can lead to penalties. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.
External links pointing to a domain pass authority to that domain, and the more authority a domain has, the easier it will be able to rank for specific keywords. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings.
Get a Free SEO Website Audit and a Custom To-do List for Your Site
By the time our research was over, we had a full checklist of all aspects that make up an effective audit. Our audit comes complete with everything from page titles to link analysis—we’ve got it. They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in. This provides insight into effective lead generation, driving traffic and improving conversion rates. We hope this SEO audit checklist makes a great addition to your search engine optimization toolkit.
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