As you implement these suggestions, you’ll see green lights next to them. So you can see exactly what you’re doing well, and what you need to improve. Yoast SEO helps you improve your WordPress site’s on-page and technical SEO. While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. This BHS Links is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool.
Give searchers what they want
- OmniSEO™ is the name of this tool, but it’s also the name of the strategy it’s built for.
- To illustrate, our blog generates an estimated 572K visits per month from Google.
- If you were a HubSpot competitor, and you had your own page of co-marketing statistics, you could reach out to this site for a link.
- Adapt the other variables and the cache time to the needs of your application.
- Needless to say, ranking higher in the SERPs can drive more targeted traffic to your website.
- I also recommend manually looking over your sitemap just to double-check that all of your site’s pages are listed here.
Their tool makes the process super easy and can save you a lot of time. If you want to dive deeper into keyword research, you can check out this video. I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Russell recommends that step one is to figure out and understand how people like to learn. “Our objective is to let this person thrive, and this doesn’t look the same for everyone,” Russell says.
If you were Google, that’s the kind of results you’d like to avoid. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish. One reason for this may be that Google moves to serve search journeys rather than search queries. Google expressed philosophy on that through E-A-T principles (expertise, authoritativeness, and trustworthiness). E-A-T is known to have a significant impact on queries in the Your Money or Your Life domain (i.e., health, financial topics, safety, etc.). With a 93% client satisfaction rate, you can count on WebFX to deliver a custom, results-focused strategy that drives revenue.
When it comes to search engine optimization, short URLs generally outperform long URLs. Every now and again a blogger will mention “link building” in a post. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
Check for References
You can also find out which keywords you should add to your pages. Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple Excel Sheet Consolidator tool. Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension. MozBar is a free SEO toolbar that works with the Chrome browser.
Encouraging Social Sharing and Backlinks
Below are some of the products I really liked but didn’t quite make it into the list. Each of these has at least one standout feature or use case for SEO marketers. It’s not the prettiest or most intuitive tool on this list, but it’s indispensable for technical SEO, whether you’re doing a deep dive into your own site or scoping out the competition. Another feather in SE Ranking’s cap is its Google Business Profile monitoring.
You can monitor specific webpages or domains to see how they rank for keywords over time, perform site audits, and explore historical ranking data with customizable charts. It’s also got some appealing bonus features, like Web Explorer, which shows you ranking statistics for pages across the web for given keywords. Add structured data to relevant URLs to provide search engines greater context. Use Google’s free Structured Data Markup Helper tool, plus its Rich Results Test tool, to create and verify your markup before installation.
Do this using tools like Google Search Console, or by just manually searching Google. It also opens up opportunities to build backlinks as other content creators want to link to original data and content. If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization. Like Semrush, Ahrefs isn’t likely to be a one-stop shop for all your SEO and content needs.
Search engines are like a library, and to build their library, they need to crawl the web. Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. Even though I do use variations of that keyword (like “writing a blog post”) in my content, my on-page SEO is pretty much 100% focused on my main keyword. Now that you’ve found a bunch of SEO marketing keywords, the next step is to use those keywords in your content. When it comes to keyword research for SEO, most people focus 100% on finding new keywords.
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