But I recommend a quick check to make sure that Google’s reported number of indexed pages is “about” right. Indexation problems are one of the big technical issues that SEO audits can uncover. SEOs and webmasters use audits to get a clear picture of a website and uncover the most important improvement points, helping them develop their SEO strategy and prioritize tasks.
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While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website. The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. A 404 is a “page not found” error, generally caused by broken links and images within your site.
If your website is running on HTTPS (which hopefully it is) then all images and files should also be called via HTTPS. Because they’re one of the easiest ways to slip into indexation hell. Google will go nuts on them, and a site with 1,000 actual pages can quickly end up with tens of thousands of near-duplicate pages indexed. If an audit uncovers indexable pages with URL parameters, then pay close attention — particularly if you’re running an eCommerce site. Then Google will recognise the H3 headings as a list, and you’ll have a shot at picking up the featured snippet for the “5 best widgets” query.
An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. And for search engines, it’s reinforcing that the text underneath refers to the features of that particular product. An SEO audit tool will crawl your site in the same way Google does. And it will highlight the issues that might be holding you back in search. For example, if only a few domains link to you, you must get links from related domains.
What are SEO audit services?
When you create content, you don’t want to duplicate your content. Duplicate content dilutes the authority of your page, and it hurts your SEO rankings. You can also invest in page speed services from a digital marketing company like WebFX. With this option, you can worry about running your business while your digital marketing company helps improve your site’s speed.
- Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP.
- If your site has pages that can’t be crawled by search engines, your website may not be indexed correctly, if at all.
- But these days any penalty is likely to be a little more granular (i.e. they’ll drop a page, not your entire site).
- All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic.
- Auditing your SEO performance should not be a one-time task but rather a regular practice.
Identifying these issues will help you address problems that are diverting traffic. One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic. It provides valuable insights into keyword research, in-depth technical SEO audit SEO Anomaly issues, competitive and SEO analysis, backlink analysis, and more.
Simply put, stick to your guns and continue writing on one general topic. From an SEO perspective, it is really bad to have various conflicting topics that have nothing to do with the website’s main idea. On the other hand, individual bloggers who occasionally post will have their content indexed more slowly. In most cases, this will be the reason why some pages will not be shown.
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